Last updated: August 3, 2025

1. Scope of this Privacy Statement

This Privacy Statement applies to anyone who interacts with us in any way regarding our products and services (for example, by providing us with personal information when purchasing a product, through an online form on our website, or by sending us information via email). This Privacy Statement details the personal information we collect about you, how we, as the “controller” of your personal information (i.e., the company that determines the purposes and methods of data collection, use, and sharing), use that information, and how we protect and safeguard your personal information. This Privacy Statement also provides information about your rights as an individual regarding the personal information we collect from you.

2. How We Collect Personal Information

We may collect your personal information from a variety of sources and channels, including when you use or interact with our services. This typically includes when you contact us by phone, physical mail, or email, as well as when you interact with us in person or on our website, including any online web forms or chat messages you complete and submit to us. Other interactions may include signing up for newsletters or other marketing materials, and through your contact and interaction with us on social media, forums, blogs, surveys, and/or product feedback communications.

We may also occasionally collect personal information from third-party service providers where we have a legal basis to do so, such as obtaining credit reporting background check results related to our business-to-business relationship with you if you are a sole proprietor.

We may also automatically collect personal information from you when you use or interact with our website. This information includes online activity information and technical information related to your usage activities, to the extent that such information constitutes personal information. We may also set cookies or use other tracking technologies on your web browser when you interact with websites or advertisements in our network. This enables us to collect certain website usage data and online identifiers, which may be considered personal information under certain privacy regulations. However, in many cases, this data may be aggregated or anonymized, but we may use this data to attempt to identify you personally where we have a legal basis to do so (for example, in the context of investigating fraudulent transactions). If such information does identify you personally, we will treat it as personal information in accordance with this Privacy Statement.

3. Categories of Personal Information We Collect

We may collect various types of personal information about you, as detailed below. We may collect, and may have collected in the past 12 months:

• Contact information, such as your name, shipping and billing addresses, email address, and phone number;

• Account information, such as your username, order history, return information, subscription preferences, and Minogoe details;

• Community forum information, such as your name, email address, password, and any information you post or comment on the forums;

• Marketing and contact consents and preferences, such as consent to receive marketing and/or newsletters, product updates, and promotions via email and/or text message;

• Payment information, such as partial card or account numbers or other information related to transactions or fraud prevention;

• Information you voluntarily provide to us. If you communicate or interact with us on social media, we may also collect information related to your interactions so that we can respond to your interactions with us, such as your social media profile details (username, name, contact information, etc.), posts related to your use of our products and services, your social media account name, and any related available information, such as posts or image content you create while using our products; Marketing preferences, marketing campaigns, your customer feedback, information related to contest or sweepstakes entries or other promotions, and responses or information you voluntarily provide to us when using our products and services, such as customer satisfaction surveys;

• We may collect information about interactions with and responses to our marketing communications;

• Any personal information you send to us or otherwise provide via email, attachments, and other communications (such as product feedback communications or using our website chat features);

• Personal information collected for regulatory, contractual, or other legal reasons when you purchase our products, use our products or services, or in connection with employment;

• For our business contacts, business-to-business (B2B) certifications, and company information, which may include (but is not limited to) tax identification numbers, dealer certifications, business contact information, and any publicly available commercial information, including marketing and social media information;

• Professional or employment-related information for job applicants, such as your job search criteria and preferences, employment and education history, qualifications and skills, references, background check information, salary or salary expectations, ability to work in the relevant country, languages spoken, and other information included in your resume or job application;

• Data and online identifiers we automatically collect through the Site (for example, through Cookies and other tracking technologies) may include IP addresses, preferences, the webpage visited before visiting our website, browser, network, or device information (such as browser type and version, operating system, internet service provider, preferences, unique device ID, language and other locale settings), and how you interact with our website (such as pages visited, timestamps, number of clicks, number of scrolls, browsing time, and load time).

Certain categories of personal information we collect may be defined as “sensitive information” under various laws and regulations and require special protection. We will only collect such sensitive personal information you provide to us if we have a legal basis to do so.

4. How We Use Personal Information

Your personal information may be used by us, our employees, and service providers for the purposes listed below and may be disclosed to third parties. For each purpose, we have identified the legal basis for using your personal information.

• Communicate with you, including sending you updates regarding transaction or shipping status, responses to questions or communications you send us (for example, through our website’s online chat feature or in response to your communications with our customer service team), and other related service or product announcements;

• Perform our services, including providing our website services, fulfilling orders, maintaining accounts and contracts, providing customer service, completing transactions, or verifying information;

• Notify you about changes to our products and services;

• Manage our affiliate and customer relationships, including enforcing or applying agreements with you (including any applicable agreements between you and us);

• Conduct marketing, including providing details and updates about our products and services, or advertising our products and services online. This may include “remarketing” or “retargeting,” where we may market to users of our website on other third-party websites through the use of marketing cookies. In addition to third-party cookies, remarketing may also involve our use of personal information collected from your previous interactions with us (such as your name and email address), which may then be used to provide you with updates, marketing, or other information related to your previous interactions with our products and services;

• We may also respond to or use social media posts and content for marketing and customer service purposes, and in connection with your tagging or interactions with us regarding our products and services (e.g., photos and posts of you using our products in which you tag or interact with our company account). These interactions are governed by the terms and privacy policies of the applicable social media platform or other third-party platform. We may repost images or content you create on our website for marketing purposes. However, this activity will be conducted in accordance with any preferences and consents you have provided to us and the social media platform, and we may seek your consent where required by applicable law;

• Administering promotional activities, such as offering product discounts, giveaways, or other incentives;

• Conducting monitoring, market research, trend analysis, and customer satisfaction surveys to verify, maintain, or improve the quality and type of products and services offered (including this website), or to address and respond to complaints or issues, analyze your interactions with our products and services, or act on feedback you provide through surveys, product feedback, emails, etc.;

• Auditing our transactions and interactions for purposes where we have a legal basis, such as security or regulatory compliance;

• Detecting, remediating, and, where applicable, prosecuting any physical or information security-related or criminal incidents, including preventing any illegal activity (such as fraud), to ensure the security and integrity of our services;

• Exercising our legal rights and complying with legal or regulatory obligations, including obligations related to court orders, or performing identity verification to respond to certain information requests, or to establish, exercise, or defend legal claims.

5. Legal Basis for Collecting and Using Your Personal Information

We process your personal information based on our legal basis. This includes situations where:

• You have consented to us using your personal information in a specific way. Even if you have consented, you have the right to withdraw your consent, but withdrawal will not affect or reverse any processing or actions previously conducted based on your prior consent.

• We need your personal information to provide you with the services and products you have requested or to respond to your inquiries. If you do not provide us with the relevant personal information, we may not be able to provide the website, sell our products, or provide you with our services.

• We have a legal or regulatory obligation to collect and/or use your personal information, such as to comply with regulatory requirements or to comply with a court order or law enforcement request.

We may also collect or use personal information for a variety of legitimate business interests, taking into account applicable law and your personal interests, rights, and freedoms. These legitimate interests may include:

• Pursuing our business activities and objectives;
• Improving and developing our business operations and services;
• Protecting our business, shareholders, employees, and customers;
• Managing our relationship with you and any service providers who provide products or services to us. This may include providing delivery services, verifying your receipt of services, authenticating invoice payments, and providing you with marketing information;
• For research and analysis so we can monitor and improve our products, services, and website based on sales trends, website usage data, and other factors;
• To enforce or apply our policies, terms, and conditions, or other contracts, or to protect our rights, property, or safety (or those of our customers or others);
• To exercise our rights, protect ourselves against legal or other claims, and comply with laws and regulations applicable to us and third parties with whom we work; and
• To participate in or become the subject of any sale, purchase, reorganization, merger, or acquisition of all or part of our business.

We may need to access your personal information to comply with our legal requirements, perform the terms of our contract with you, or prepare to enter into a contract with you. If you do not provide us with relevant personal information, we may not be able to provide you with the website and services.

6. Marketing

We periodically send emails to users who have subscribed to our services. For example, we may use your email address to confirm your request, send you payment notifications, information about product and service changes, and legally required notices and other disclosures. Users generally cannot opt out of these emails, but these emails are primarily informational, not promotional.

However, if you prefer not to receive other types of communications from us, such as emails or updates on new services and products offered on our website, we offer you the opportunity to opt out. You can do so by contacting our Customer Service Center at [email protected]. We will process your request promptly, but please note that in some cases, you may receive further communications until your request is processed.

7. Collection of Personal Information from Minors

Our websites and services are not intended for use by, and are not intended for use by, anyone under the age of 16. We do not knowingly collect or maintain personal information from anyone under the age of 16. If we learn that our services have collected personal information from anyone under the age of 16, we will take appropriate steps to delete such information. If you believe we might hold personal information from anyone under the age of 16, please contact us at [email protected].

8. Sharing and Sale of Your Personal Information

We may disclose your personal information to service providers and other third parties. In the past twelve months, we may have disclosed any of the categories of personal information outlined in Section 3, “Categories of Personal Information We Collect,” above, to such third parties, provided we have a lawful basis for such sharing. However, we strive to share only the minimum amount of relevant personal information necessary to fulfill the business purpose for which such personal information was shared.

We may disclose (and may have disclosed in the past twelve months) personal information to the following categories of third parties:

• Our affiliates – our current or former affiliates;

• Our service providers – our business partners who help us provide our websites, products, and services. • Our professional advisors—including accountants, lawyers, and other professional advisors who assist us in conducting our business activities;

• Government authorities and third parties involved in legal or regulatory actions—external agencies and organizations contacted to comply with applicable legal and regulatory obligations;

We may also disclose your personal information to other third parties, for example:

• If we sell or buy any business or assets, or reorganize our business or assets, we may disclose your personal information to a prospective affiliate, seller, or buyer of that business or assets;

• If we are under a duty to disclose or share your personal information to comply with any legal obligation.

While we do not sell personal information for monetary consideration, we do share (and have shared within the past twelve months) personal information for other purposes that may be considered a “sale.” You have the right to direct us not to sell your personal information.

9. Protection of Personal Information

We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information, maintain its integrity and availability, and prevent its corruption, loss, alteration, destruction, or unauthorized access. However, the transmission of information via the internet is not completely secure. While we take steps to protect your personal information, we cannot guarantee the security of your personal information transmitted through our website or other online methods. Any transmission is at your own risk. Once we have received your personal information, we will use procedures and security features designed to prevent unauthorized access.

10. How long will we retain your personal information?

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected. The specific retention period depends on the reason for collection. These periods are also based on applicable data protection laws, the requirements of applicable laws and regulations, and periods related to the commencement of legal proceedings.

11. Where will we transfer your personal information?

Your personal information will be transferred to and stored in the United Kingdom, where data protection laws may not provide the same level of protection as those in your jurisdiction and have not been determined to be adequacy.

If we transfer personal information outside of the United Kingdom, we will endeavor to implement appropriate and suitable safeguards to ensure the protection and security of such data. For more information about the safeguards we implement, please contact [email protected]. We may also transfer personal information from these locations, with your consent, for the performance of a contract or to take pre-contractual measures at your request, or for compelling legitimate interests overridden by your rights and freedoms. We may also enter into contractual arrangements with the data transfer parties where appropriate.

12. Cookies

Our website uses cookies to distinguish you from other users of the website. Cookies are pieces of information stored directly on the device you are using through your browser. Cookies allow us to recognize your device and allow our website to remember certain information about you (such as preferences or items you may have added to your shopping cart) and perform analytics and other functions related to your and others’ use of our website. This helps us provide you with a safer and more personalized experience when you browse our website and allows us to continuously improve our website.

The cookies we set on our website are called “first-party” cookies and are used to help evaluate and enable the performance and security features of our products and services, including our website. These cookies may enable us to collect or remember certain usage data and your device data. This may include data about the pages you visited before, during, and after your visit to our website, clicks or interactions with pages on our website, consent and preferences, time spent on our pages and date/time stamps for visits and interactions, device identifiers (such as IP address or operating system type), and browser type.

We also use “third-party” cookies, which are cookies from website domains other than ours. These cookies are used for our website analytics, website functionality, security, and marketing efforts by sharing usage and device-related data with relevant third parties.

We and third parties that provide services on our behalf may use cookies for security purposes (for example, to help prevent fraud), to facilitate navigation, to display information more effectively, and to personalize your experience on the Services (for example, to save items in your shopping cart so they remain there if you leave a webpage and return later). Additionally, we may use this information to gather statistical information about Service usage in order to understand how the Service is used, to continually improve its design and functionality, and to help us resolve questions about the Service. Cookies also enable us to show you ads or offers that are most likely to appeal to you. We may also use cookies to track your responses to our advertisements, and we may use cookies or other files to track your use of other websites.

13. Do Not Track

Most web browsers and some mobile operating systems and mobile applications include a Do Not Track (“DNT”) feature or Global Privacy Control (GPC) signal setting that you can activate to indicate your privacy preference not to sell or share data about your online browsing activities.

Currently, a uniform technical standard for recognizing and implementing DNT signals has not been finalized. Therefore, we do not currently respond to DNT browser signals.

14. Your Rights

Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute and may only apply in specific circumstances, and in certain circumstances, we may deny your request as permitted by law.

• Right to Access/Knowledge: You have the right to request access to the personal information we hold about you, including details about how we use and share your information.

• Right to Deletion: You have the right to request that we delete personal information we hold about you.

• Right to Correction: You have the right to request that we correct inaccurate personal information we hold about you.

• Right to Portability: Under certain circumstances and with certain exceptions, you have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party.

• Right to Opt Out of the Sale, Sharing, or Targeted Advertising: You have the right to ask us not to “sell” or “share” your personal information.

• Restriction of Processing: You may have the right to ask us to stop or limit our processing of your personal information.

• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.

• Appeal: If we refuse to process your request, you have the right to appeal our decision. You can do so by replying directly to our notice of refusal.

• Manage Communication Preferences: We may send you promotional emails, and you can opt out of receiving these at any time by contacting us. Even if you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

15. Questions and Contact Information

We hope this Privacy Notice helps you understand how we process your personal information and your rights to control it. If you have any questions or comments about this Privacy Statement or our privacy practices, please contact our Privacy Officer at [email protected]. We will be happy to assist you.

16. Changes to Privacy Statement

We reserve the right to update this Privacy Statement at any time. Any changes we make to this Privacy Statement will be posted on this page, and the date the revised statement was last updated will be indicated at the top of the page. The updated Privacy Statement will be effective immediately upon being updated or otherwise notified to you. Your continued use of our services or websites covered by this Privacy Statement will constitute your consent to the changes as of the indicated effective date.